NBA Commissioner David Stern emits
an aura that inspires an energy-sapping, dull fear in those around him.
Players, media, and even the owners that pay his rumored eight figure salary
all acquiesce meekly in his presence. The brave get gelatinous. The brownnosers
polish their kneepads. The toadies ribbit.
It’s certainly understandable why. Players fear that their employment
opportunities will wither upon retirement. Media members fear that their access
to the league will simply end. Fans fear that Stern could pull a Seattle Sonics
and simply jack their team. Even owners don’t speak out against him. After
thirty years, he’s become more like a tin-pot dictator or a small town southern
sheriff than a commissioner. Stern has become the emperor no one dares say is
buck-naked and now the basketball world is paying the price. We are going to
lose much or all of the 2010-2011 season due to a David Stern engineered
owner's lockout. The NBA right now has more story lines than General Hospital.
Could this be the year Lebron and the Miami heat figure it out? Will Kobe tie
Jordan with six rings? Can the Miracle Mavs repeat? What could Derrick Rose do
for an MVP encore? But these questions won’t be answered. We don't get answers to
these questions because too many teams are losing money, and Stern has
determined that only a lockout and taking it out of the union’s hide is a path
to solvency.
There are of course exceptions to this conspiracy of silence. Mark Cuban, owner
of the Dallas Mavericks once made a sport of tweaking Stern, but after several
million dollars in fines, he got the hint. Last year, Orlando coach Stan Van
Gundy said that there is no free speech in the NBA and Stern responded, “We
won’t be hearing from him for the rest of the season.” He then said of Van
Gundy, “I see somebody whose team isn’t performing…who seems to be fraying.”
Rasheed Wallace was an exception, saying, "I ain't no dumb-ass
n----- out here. I'm not like a whole bunch of these young boys out here who
get caught up and captivated into the league…. I know what this business is all
about…. I know the commissioner of this league makes more than three-quarters
of the players in this league."
Stern responded publicly, "Mr. Wallace's hateful diatribe was
ignorant and offensive to all NBA players. I refuse to enhance his heightened
sense of deprivation by publicly debating with him." You might notice that
Rasheed Wallace isn’t providing commentary on NBA TV.
Mess with Stern, and become an object lesson. As Stern said to a group
of NBA All-Stars, “I know where the bodies are buried because I’ve buried
some of them myself.” Stern has built an atmosphere of fear and intimidation
over three decades with the subtlety of Rupert Murdoch. Even the owners, the
ones who pay his salary, don’t dare ask how much Stern, ostensibly their
employee, gets paid.
Adrian Wojnarowski of Yahoo Sports quotes a
source who says that “two maybe three” owners even know
the answer to this question. As Wojnarowski writes, “Mostly, it speaks to the
authoritarian culture created within the league office, and how Stern carries
it out through the NBA. Some younger owners have been warned to never push the
issue with him, never ask, because it’s simply unadvisable to get on the wrong
side of the commissioner."
Meanwhile the solution to the NBA’s financial crisis is obvious. It’s doesn’t
lie in dramatic slashing of salaries, or more public subsidies. It’s revenue
sharing. The NBA shares less revenue than any other major
league. In the NFL, the Green Bay Packers make the same television money as the
New York Giants. In the NBA, it takes the Portland Trail Blazers more
than 10 years to make the same broadcast revenue that the Lakers make in one
year. Forbes
magazine determined that the league as a whole made money and
if revenue was shared, the league would be fine. Stern’s response to Forbes’s
findings was a sneer and a growl.
It’s obvious to me that what stands in the way of a logical financial agreement
is Stern himself. His intransigence is the logical extension of a decade of
dress-code dictates, bullying officials, and even changing the material on the
basketball despite the fact that it was cutting the hands of players. He has
created a logic that no one dares stand up and say, “This guy has to go.”
He has become like Gabriel Garcia Marquez’s dictator in the novel Autumn
of the Patriarch. As Marquez wrote, “The regime wasn't being sustained by hope,
or conformity, or even by terror, but by the pure inertia of an ancient and
irreparable disillusion, go out into the street and look truth in the face,
your Excellency, we're on the final curve.” We are on the “final curve” of a Commissioner’s
reign that saw the league go global, win millions of new fans, and create a
remarkable constellation of superstars. But it’s a reign that now ends with us,
the fans, being robbed of the game we love. Yet this "inertia of
disillusion" has fans, players, media members and owners on the sideline,
too cowed to speak truth as obvious as it is unspoken: we don’t need David
Stern to have the NBA. His removal as commissioner would provide a path to
labor peace and get the league back in business. But if no one stands up, Stern
gets to fulfill every dictator’s wish: to destroy the very world of his own
creation.
[Dave Zirin is the author of “Bad Sports: How Owners are Ruining the Games we Love” (Scribner) and just made the new documentary “Not Just a Game.” Receive his column every week by emailing dave@edgeofsports.com. Contact him at edgeofsports@gmail.com.]
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